Point One Architects has announced the launch of a new consulting service that has been developed to align an organizations strategy with their space. Design DNA has been built around the concept of design thinking, a user-centered approach to solving design challenges. The goal; discover the unique qualities of an organization and provide an actionable design strategy for making the space that they occupy a strategic partner in reaching goals. Space now works on behalf of the organization utilizing a branded environment to reinforce it’s desired culture, values, and beliefs.
Many organizations treat their space as a liability, sunk dollars spent on rent, maintenance fees, and utility costs. Point One Architects believes that space, our built environments, should been seen as an asset working on behalf of the organization to promote a positive culture, increase employee engagement, foster innovation, and attract and retain valuable team members. The ultra-competitive business environment requires that organizations think and act differently. Design DNA becomes the first step in driving change.
The consulting service can be tailored to the needs of the individual organization. A proprietary set of tools, created by POA, can be implemented to meet the needs of the organization. The result is a unique, deep-dive perspective into the organization that the design team uses as the basis for developing solutions. Design now is focused on core issues, not just a response to superficial symptoms.
For more information about branded design, Design DNA and Point One Architects visit their website at www.pointonearchitects.com