Tell your Story!
Every organization has a unique and special story to tell. It’s these stories that help connect people to who you are as an organization. Retailers and Restaurants go to great lengths to express their stories and share them with their patrons. Apple is a great example of this concept. The design strategy behind Apple stores is meant to provide a unique experience for their consumers. While each Apple store is unique, based on its context, there is a consistent theme that reinforces the brand. The stores are clean, simple, and beautiful; designed to mimic the products that they create and the experience we have when using them. The Apple story is strong!
But it doesn’t take an international brand behemoth to tell a strong story. At Point One Architects we believe that every space should be designed to tell a story, your story. From corporate headquarters, to single family residences, to local institutions; every design reflects the story behind the users. Space and design becomes a tool to reinforce our unique stories. The new, Scotch Plains Tavern in Essex, CT is a classic example of design to reinforce brand and tell the story of the restaurant.
Design DNA helps identify and tell your unique story!
Design DNA, a strategic design consulting service offered by Point One Architects, helps organizations identify their unique stories. The service digs deep into the culture of our clients through interactive workshops and other proprietary information gathering tools. The result is a shared (client/user and designer) understanding of the organizations core strategic beliefs, the driving force behind who they are. Design DNA then uses this information to inform design strategies, ensuring that solutions are always responses to the core beliefs of the organization.